Naar vacatureoverzicht
Vakgebied
Marketing / Communicatie / PR
Locatie
Amsterdam
Uren per week
40 uur

About BinckBank

BinckBank is founded in 2000 and is the largest independent Dutch online bank for investors and savers. BinckBank expanded over Europe and now has local branches in 5 different countries (The Netherlands, Belgium, France, Spain and Italy). Our new strategy is focused on broadening our services and entering markets with innovative saving and investment propositions. Our starting point will always be an excellent customer experience in our products, which has been the foundation of Binck's success.

Job description

  • Lead and drive the strategic development and execution of marketing communications, and provide leadership for all deliverables for brand communications;
  • Develop and work with local marketing and communication managers to align, enhance and promote the brand within their marketing plans and activities;
  • Identify overlapping opportunities and best practices across the countries;
  • Development and management of brand resources and processes that enable consistent brand delivery, i.e., message frameworks, visual assets, brand data;
  • Address key strategic issues that could impact brand perception or brand risk including:
    • Partnerships
    • Co-branding
    • Sponsorships
  • Establish, monitor and evaluate international brand KPI's and perceptual attributes across competitors and target audiences;
  • Bring key insights to the business to help inform how the brand can help accomplish goals, as well as inform future brand strategy;
  • International brand governance: Responsible for making brand centric decisions based on a deep brand understanding, guidelines and brand assets, approved framework messages and desired marketplace perception.

Who are we looking for?

  • Master's degree in marketing, communications or related field;
  • Proven track record in Brand Strategy of at least 10 years, experience working in an international environment;
  • Advanced knowledge of brand building fundamentals including but not limited to positioning, communication hierarchies, and go-to-market execution;
  • Above average project management skills with proven ability to predict potential issues and proactively address them;
  • Ability to work with internal as well as external data and turn it into meaningful insights;
  • Working understanding of consumer research fundamental including qualitative and quantitative methodologies;
  • A team player with the ability to collaborate, advise and influence in an international environment with local differences;
  • Ability to matrix well across all organizational stakeholders
  • Effective and influential interpersonal communication and consultative skills, both verbal and written;
  • Pragmatic and action-oriented attitude;
  • Fluency in written and spoken English.

Our offer

BinckBank will provide a good salary, next to a premium free pension, 27 holiday days, and a large variety of trainings. You will work in a beautiful new office building with a view on the WTC. Next to the RAI-station, with a canteen providing delicious and healthy meals.

Next to healthy food we also care about your health and shape: we offer free workout (bootcamp, kickboxing, cycling, running, yoga) through means of our bootcamp club and sponsored fitness. And of course: our Friday afternoon drink with free drinks and snacks in our bar (pool table, darts and roof-terrace).

How to apply

We would like to receive your C.V. and motivation through "Online Solliciteren" where you indicate why you are the right fit for this vacancy!

Heb je een vraag?

Neem dan contact op met onze recruiter via het contactformulier.
Neem contact op met
Marieke Swaneveld (Interim Recruiter)

Sollicitatieprocedure

1. Sollicitatie
De eerste stap voor deze droombaan begint met jouw sollicitatie. Reageer via het online sollicitatieformulier.
2. Eerste interview
Graag willen we jou beter leren kennen in een persoonlijk gesprek. Eventueel doen we dit gesprek via skype. Het is een belangrijk gesprek, waarbij o.a. gekeken wordt naar jouw inhoudelijke kennis.
3. Tweede interview
Je hebt in het eerste gesprek een goede indruk gemaakt en daarom vinden we het belangrijk dat je meer mensen uit onze organisatie spreekt. Graag willen we dat je een directeur, HR of een andere stakeholder binnen de organisatie kan overtuigen van jouw kwaliteiten.
4. Aanbod
Natuurlijk wil je na alle gesprekken graag bij ons starten. Maar een salaris is ook belangrijk. We doen jou een passend aanbod.
5. Pre-employment screening
Een belangrijk onderdeel is een controle op jouw ID, diploma en aanvraag van een VOG. Dit is noodzakelijk om bij ons te mogen werken.
6. Contract
Als jouw pre-employment screening is gestart, sturen wij jouw contract en ons handboek op. We willen natuurlijk dat alles goed is vastgelegd en dat je weet wat je van ons kan verwachten.
7. In dienst treding
Welkom bij BinckBank

Deel deze vacature

Solliciteer op deze vacature

Solliciteer nu als jij interesse hebt in deze vacature! Zorg dat je de volgende documenten klaar hebt staan om toe te voegen aan je sollicitatie.

  • Cv
  • Motivatiebrief

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